mySYNCH Privacy Policy

Parnell, Inc. ("Parnell") is committed to safeguarding your privacy on our mySYNCH web application ("mySYNCH"). We use this privacy policy to clearly disclose to you our privacy practices in a manner that is easy to understand. If there is something you do not understand about our privacy practices, please feel free to contact

This privacy policy does not apply to products or services provided, or information obtained, other than through mySYNCH. We may change this policy from time to time so please check back often. If we significantly change our collection, use, or disclosure practices, we will try to send you a notice via email if you have provided us with an email address. Please keep in mind that some of the services mentioned specifically in this policy may not be available on mySYNCH at this time. This Privacy Policy is effective as of May 1, 2022.

What information does Parnell collect from you?

We collect information in several ways. Some of the information we collect is personal to you. Other information is anonymous. We collect the following categories of information:

  • During registration, we ask for your name, email address, mailing address, phone number.
  • During registration, we ask for information about your role within your organization. This may include your status as a producer, breeder, herdsman, veterinarian, territory manager, farm administrator or other role.
  • When you report a problem with mySYNCH we will collect contact information along with a description of your problem.
  • When you contact us via the Parnell CONTACT US page or a Parnell email address, we will collect your contact information and any information you include in your email.
  • When you order a product or service from us or pay a bill online we ask for transaction information including your mailing address, phone number, email address and payment information.
  • When you visit and navigate mySYNCH, use our applications or third party sites, or open our emails, we may collect technical information about your use of mySYNCH for our internal tracking purposes.
  • When you use mySYNCH, we collect data about your farming operation from your herd management platform.

How do we collect information from you?

Direct Collection

We collect much of the information listed above directly from you when you submit it on mySYNCH. This includes information such as registration information, contact information and user submissions. If you do not want to share your information, you can choose not to participate in a particular service or activity.

Indirect Collection – Cookies and Other Technology

As part of offering and providing customizable and personalized services, many websites use cookies and other online tracking technologies to store and sometimes track information about you. We may use these technologies to:

  • Provide you with personalized content based on your use of mySYNCH
  • Enable you to more easily use mySYNCH by remembering and using contact information, purchasing information, and registration information
  • Evaluate, monitor and analyze the use of mySYNCH and its traffic patterns to help improve mySYNCH
  • Assist us with ad reporting functions such as to learn which ads are bringing users to mySYNCH

The types of technologies we use include:

Cookies. A cookie is a small amount of data that is sent to your browser from a Web server and stored on your computer’s hard drive. Cookies enable us to identify your browser as a unique user. Cookies may involve the transmission of information from us to you and from you to us. Cookies may also be used by another party on our behalf to transfer information to us in accordance with their privacy policy. Some cookies are "persistent cookies." They are used by us each time you access mySYNCH. Other cookies are called "session cookies." Session cookies are used only during a specific browsing session. We may use a session cookie, for example, to remember that you have already navigated through a particular menu. We may also use "analytics cookies" that allow web analytics services such as Google Analytics and HubSpot to recognize your browser or device and, for example, identify whether you have visited mySYNCH before, what you have previously viewed or clicked on, and how you found us. This information is provided anonymously for statistical analysis only. Analytics cookies are usually persistent cookies.

You may disable browser cookies in your browser or set your browser to warn you when a cookie is being sent. You may lose some features or functionality when you disable cookies. Remember, also, that disabling cookies is browser specific. If you log on using Microsoft Edge, you must also disable cookies in Safari if you use that browser at a different time. You may also opt-out of other Google Analytics features using the Google Analytics Opt-out Browser Add-on.

Web Beacons. We also employ a software technology called a clear GIF (Graphics Interchange Format), also known as a pixel tag or Web beacon. A clear GIF is a line of code that we place on mySYNCH or in e-mails which allows us to analyze our advertising and the general usage patterns of visitors to mySYNCH. These help us better manage content on mySYNCH by informing us what content or promotions are effective. Unless you consent, we do not collect personally identifiable information from you through the use of web beacons. You may not disable Web beacons.

Log Files. Like most standard website servers, we use log files. Log files track Internet protocol (IP) addresses, browser type, Internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks. We utilize this information to analyze trends, administer mySYNCH, prevent fraud, track website navigation in the aggregate, and gather broad demographic information for aggregate use.

How do we use your information?

Our main goal in collecting information is to improve mySYNCH and provide you with the best possible experience on mySYNCH. For example, by using the information we collect, we can provide you with an easy to use and readily available dashboard to review information about your operation.

We will also use your personal information to:

  • Notify you of other products or services available from Parnell and our affiliates
  • Enable you to participate in online transactions
  • Personalize online content so that is applies to you and your interests
  • Make our products, services, and mySYNCH better
  • Compile, analyze and do research on our users' demographics and behavior
  • Detect, investigate and prevent activities that may violate our policies or be illegal

Who is collecting information?

Except as provided in this Privacy Policy, only Parnell and our affiliates and service providers will have access to your personal account information. When you are on mySYNCH and are asked for personal information, you are sharing that information with Parnell and our affiliates and service providers. If personal data is to be collected and/or maintained by any company other than Parnell or its affiliates, we will try to notify you on mySYNCH or in an updated version of this Privacy Policy. If you do not want your data to be shared, you can choose not to allow the transfer by not using that particular service.

Other websites to which we link may collect personally identifiable information about you when you visit those sites. The information practices of other websites linked to our websites are not covered by this Privacy Policy.

With whom does Parnell share my information?

We will not disclose any of your personally identifiable information except when we have your permission or under special circumstances, such as when we believe in good faith that the law requires it or under the circumstances described below. These are some of the ways that your information may be disclosed:

Service Providers

We occasionally hire other companies to provide limited services on our behalf, including packaging, delivering, or mailing, website development and operation, answering customer questions about products or services, sending postal mail or email, analyzing website use, processing payments, and processing data. We will only provide those companies the information they need to deliver the service, and they are contractually prohibited from using that information for any other reason.

De-Identified Data and Data in the Aggregate

We may disclose de-identified data, aggregated data and user statistics to prospective partners and other third parties such as universities and research institutions. De-Identified data is data that does not identify an individual person.


We also may disclose your information in special cases. For example, when we believe that we must disclose information to identify, contact or bring legal action against someone who may be violating our Terms of Use, or may be causing injury to or interference with our rights or property, other website users or customers and their information, or anyone else who may be harmed by such activities. Parnell and our service providers may disclose, access or monitor your personal information when we believe in good faith that the law requires it and for administrative and other purposes that we deem necessary to maintain, service and improve our products and services and our information security.

As we continue to develop our business, we may buy or sell businesses or assets. In such transactions, confidential customer information generally is one of the transferred business assets. In the event of a transaction involving the sale of some or all of Parnell’s businesses, customer and site visitor information may be one of the transferred assets and may be disclosed in connection with negotiations relating to a proposed transaction. In such case, the transferred information may become subject to a different privacy policy.

How can I control my personal information?

We offer our customers choices for the collection, use and sharing of personal information. You may contact us at if you wish to view, edit, or delete your personal information from our database, and we will use commercially reasonable efforts to accommodate your request.

If you believe that any inaccurate or inappropriate information has been obtained or provided to others through your use of this Website, you should contact a representative of Parnell at

How does Parnell protect financial-related information?

Keeping your personal financial information private is very important to us. As a matter of policy and long-time business practice, we do not sell information provided by our users. Any user statistics that we may provide to prospective partners regarding financial matters are provided in the aggregate only and do not include any personally identifiable information about any individual user.

What security precautions are in place to protect against the loss, misuse, or alteration of my information?

Your mySYNCH account information and user profile is password-protected so only you and our mySYNCH administrators have access to this personal information. Remember that any information you provide or import into mySYNCH can be viewed by other users of mySYNCH authorized by your operation under our Terms of Use. Remember to sign out of your mySYNCH account and close your browser window when you have finished your work. This is to ensure that others cannot access your account by using your computer when you are away from it. Because information sent through the Internet travels from computer to computer throughout the world, when you give us information, that information may be sent electronically to servers outside of the country where you originally entered the information. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. This site uses transport layer security to encrypt content where you see the padlock symbol or https in the URL.

Information that you disclose by use of mySYNCH, by posting a message or using e-mail, potentially could be collected and used by others. This may result in unsolicited messages from third parties or use of such information by third parties for their own purposes, legal or illegal. As a result, while we strive to protect your personal information, we cannot ensure or warrant the security of any information you transmit to us or from our services, and you do so at your own risk. Once we receive your transmission, we use commercially reasonable efforts to ensure its security on our systems.


To ensure that you will not receive recurring marketing or other information from us unless you choose to, we will provide you with simple instructions on each marketing email from Parnell for you to let us know that you have chosen to stop receiving such emails from us.

What else should I know about my privacy?

Please keep in mind that whenever you voluntarily disclose information online, that information is accessible to other customers and users. Ultimately, you are solely responsible for maintaining the secrecy of your passwords and/or any account information. Please be careful and responsible whenever you are online. When you or we end your customer relationship with us, we will treat the information we have about you as if you were still our customer.

Your California Privacy Rights

California Civil Code Section 1798.83 permits our visitors who are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email to

Make sure to state that you are a California Resident.

Do Not Track

Do Not Track (DNT) is a privacy preference that users can set in their web browsers. While the United States Federal Trade Commission has endorsed DNT, mySYNCH does not support DNT codes.

California Consumer Privacy Act

You may have additional rights under the California Consumer Privacy Act and, after January 1, 2023, the California Privacy Rights Act. If you are a resident of the State of California, you will have the right to:

  • request what personal information we have collected about you, where it was sourced from, what it is being used for, whether it is being disclosed or sold, and to whom it is being disclosed or sold;
  • “opt out” of allowing us to sell your personal information to third parties;
  • require us to delete your personal information with some limited exceptions such as completing transactions, detecting security incidents and complying with legal obligations; and
  • receive equal service and pricing even if you exercise your privacy rights under the CCPA.

The CCPA also provides that if a company has a privacy notice that allows you to opt-out or opt-in to the use of your personal information by third parties (such as advertisers or affiliated companies) for marketing purposes, the company may instead provide you with information on how to exercise your disclosure choice options.

We do not currently share your personal information with third parties for marketing purposes. Therefore, we do not maintain a list of third parties with whom we share personal information for marketing purposes. If that changes, we will update our privacy notice.

If you are a California resident and still wish to request information about how to exercise your third party disclosure choices, you must send a request by e-mail or postal mail to the address below. Make sure to state that you are a California resident.

Address for California Privacy Requests:

Privacy Requests
7015 College Boulevard, Suite 600
Overland Park, KS 66211

Your Nevada Privacy Rights

Nevada law (SB 220), permits customers in Nevada to opt-out of the sale of certain kinds of personal information. A sale under Nevada law is the transfer of this personal information to third parties for monetary consideration so these third parties can then re-sell or license the sold information. mySYNCH does not sell your personal information to third parties as defined in Nevada law. If you are a Nevada resident and wish to opt-out of the sale of your personal information should we change our practices in the future, you must send a request by e-mail at Make sure to state that you are a Nevada resident.

Who do users contact with questions or concerns about our Privacy Policy?

If you need further assistance, please send an e-mail with your questions or comments to or write us at:

Privacy Requests
7015 College Boulevard, Suite 600
Overland Park, KS 66211